Start Strong: How to Set Sales and Social Media Goals That Actually Stick
Jan 5
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January always comes with big motivation. Fresh calendars. Fresh plans. Big goals. And yet, by February, many business goals quietly fall apart. Not because you aren’t capable, but because most goals are set in a way that makes them hard to keep.
If you want this year to feel different, it starts with se
tting goals that actually work with real life, real energy, and real schedules.
Let’s break it down.
Why Most Sales and Social Media Goals Fail
Most people set goals that sound good but don’t have a plan behind them.
Things like:
“I want to sell more this year.”
“I want to grow on social media.”
“I want to be more consistent.”
None of these are bad goals, but they’re vague. There’s nothing to measure and no clear action to take when motivation dips.
When life gets busy, vague goals are the first to go.
Start With One Sales Goal, Not Five
One of the biggest mistakes business owners make is trying to fix everything at once. Instead of setting multiple sales goals, choose one clear focus for the next 30 to 90 days.
Ask yourself:
Do I want to increase monthly sales?
Do I want more repeat customers?
Do I want to grow my team?
Do I want more conversations in my inbox?
Pick one primary goal.
Once you know your main goal, break it down into small actions you can repeat weekly. Consistent actions matter more than big bursts of effort.
Turn Big Goals Into Weekly Actions
Goals stick when they turn into habits.
Instead of saying: “I want to sell more this month”
Try:
I will post 3 value or engagement posts each week
I will start 5 conversations per day
I will follow up with customers twice a week
Weekly actions give you something to focus on even on days when motivation is low.
Progress comes from repetition, not perfection.
Set Social Media Goals You Can Maintain
Social media doesn’t require constant posting. It requires consistent presence.
Choose one platform to focus on first. Trying to master everything at once leads to burnout.
Then decide:
How many days per week can I realistically post?
What type of content feels easiest for me to create?
How much time can I commit daily without stress?
A simple goal like posting 4 days a week is far more powerful than aiming for daily posts and quitting by week two.
Choose Visibility Over Virality
Not every post needs to go viral to work.
The goal of social media for business is visibility and trust. When people see you showing up regularly, they remember you when they’re ready to buy or join.
Focus on:
Sharing helpful tips
Starting conversations
Showing behind-the-scenes moments
Asking simple questions
Consistency builds familiarity, and familiarity builds sales.
Track What Matters and Adjust as You Go
Tracking doesn’t have to be complicated.
Each week, check:
Did I show up the number of days I planned?
Did I start conversations?
Did I follow up?
If something isn’t working, adjust the action, not the goal.
Goals aren’t meant to box you in. They’re meant to guide you.
Give Yourself Permission to Grow Slowly
Growth doesn’t need to be loud or fast to be effective.
Small, steady actions compound over time. The goal isn’t to do more. The goal is to do what you can consistently.
When you set goals that fit your life, they stop feeling heavy and start feeling doable.
Your Turn
If you’re setting goals this year, start simple.
Choose one sales focus. Choose one platform. Commit to a few weekly actions you can repeat even on busy days.
Strong starts don’t come from perfect plans. They come from realistic ones.
And those are the goals that actually stick. 💜
Want to kick up your goal setting and actually follow through this year? ✨Our Goal Setting Workshop breaks it down into simple, doable steps so you can get clear, stay focused, and move forward with confidence.
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